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    our next gen concept

    Designed for makeup, packed with skincare benefits.
    Flawless application meets real results.

  •  
     

    our next gen concept

    Designed for makeup, packed with skincare benefits.
    Flawless application meets real results.

  • drip it

    NOURISHING GLOW SERUM
    intense hydration · brightening · smoothing

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  • whip it

    HYDRATING WHIPPED CREAM
    elasticity boosting · barrier support · smoother skin

    Buy Now 
  • amp it

    AMPLIFYING LIP AMPOULE
    restoring · line filling · lip repair

    Buy Now 
  • glaze it

    GLAZEY TACK PRIMER
    skin adhering · glazing · blurring primer

    Buy Now 
  • drench it

    SOOTHING PRIMING MILK
    deeply hydrates · rebalances skin · improvesskins texture

    Buy Now 

    *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

    **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

    *** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

    patented
technology,
trending
ingredients

    2X FermentVital Complex™

    A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

    fermented rice

    Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

    fermented ginseng

    Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

    fermented adlay

    Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

    fermented potato

    Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

     

    drip it

    Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. This high-performance serum delivers a dose of hydration featuring high-tech skincare ingredients that nourish and strengthen the skin’s barrier. Infused with our MegaMirrored Molecular Complex™ comprised of Panthenol, Niacinamide & HA's enhances skin vibrancy and amplifies natural glow. Perfectly preps your skin for makeup, delivering a lit-from-within finish.

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    whip it

    Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. An innovative whipped, fluffy texture, with a glassy glow finish, that transforms the skin with deep hydration. This rich formulation helps the skin retain moisture by creating a hugging effect on the outer most layer. BarrierBolster Technology™ supports the skin barrier, hydrating deeply providing a brightening glow on skin. This technology also helps with moisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.

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    amp it

    Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of  lip smoothing hydration.

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    glaze it

    Hydration meets makeup priming alchemy. This hydrating formula creates a moisturized, healthy glowing canvas so makeup applies more smoothly & evenly while also preventing makeup meltdowns. This blurring sensorial formula is infused with moisturizing ingredients to smooth & hydrate the skin. Our Gripping Glaze™ Technology creates glassy skin perfecting adherence & long lasting glowing skin that stays moisturized under makeup.

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    drench it

    Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

    BUY NOW
    • ★★★★★

      Highly recommended

      This product is awesome! I love the way it makes my skin feel. As a 50+ woman, my skin can use all the moisture it can get, and this does its job to perfection. Makes a total difference in the way my makeup goes on and looks! Love, love, love, and love!!!!

      Amy G.

    • ★★★★★

      Amazing product!

      I am 58, and I have noticed a drastic improvement in the appearance of fine lines. After one week of use, I have noticed my skin appears brighter. My husband has complimented my complexion and how airbrushed my makeup looks! POV has changed my beauty regimen.

      Trudy H.

    • ★★★★★

      Wonderful product

      Love this product! As a makeup artist and esthetician, the formula is amazing! I’ve noticed a difference in my skin from using it, and makeup goes on so smooth with it as well! Definitely will continue to repurchase!

      Tori A.

    • ★★★★★

      brought my skin back to life

      I've already repurchased this 3 times! My favorite part is the cooling sensation on my skin. My cheeks are always on fire - so applying this and then using a fan is *chefs kiss* such a great way to start my day!


      Janelle J.

    • ★★★★★

      Wonderful product

      I absolutely love the amp it. I love the quality and how it feels on my lips. I have been using before bed and leave it on and the next morning my lips are soft. Would definitely recommend!

      Carrie L.

    • ★★★★★

      Best lip treatment!

      I absolutely love this lip conditioner! Not sure if that's what u call it but it is SO moisturizing on my lips! My lips has never felt better. My lipstick glides on like butter!

      Coffee L.

    • ★★★★★

      Gold in a Tube!!!

      I am absolutely in love with this miracle lip product. It truly is Gold in a Tube!!! I just turned my daughter onto point of view and she is as in love with all of the products as I am.

      Celeste H.

    • ★★★★★

      Next level!!

      The hydration is unmatched. This formula is thick like everything in the air will stick to you..... but it Doesn't!!!! And it lasts. Unbelievable!! This will be a staple!

      Laura D.

    • ★★★★★

      A little goes a long way.

      This is the best of the POV bunch. I’m not a fan of shiny Dewey wet looking faces , but I love A great primer that holds my matte finish foundation in place! My skin looks flawless all day.

      Linda T.

    • ★★★★★

      I’m so impressed!

      I bought the whole kit. My skin looks and feels amazing! I had a tiny issue with one of the products and they sent me another one without any issues. An awesome company.

      Melissa W.

    • ★★★★★

      Fantastic

      I have been using Drench It since the product dropped the first time. My skin drank it up the first times and still soaks it up each day. I love that it nourishes my skin before applying the next treatments.

      Melanie D.

    • ★★★★★

      Better than Rhode

      I have been using this along with Drip it, Whip it & Glaze it. I am 55 and have dry skin. After 4 months, I have noticed improved texture, hydration and most surprising - a reduction in any hyper pigmentation spots.

      ChaRee B.

    • ★★★★★

      Drenched It

      I have used a lot of toners in my life. Drench It is by FAR the best one I've ever used. Buy it, use it every day. What a difference it has made in my skin. Thank you, Mikayla, for always bringing your best to us.

      Deborah

    • ★★★★★

      LOVE IT!!

      Love my glass skin after POV products!! The Whip It is especially top notch moisturizer, just wish the bottle was bigger not because it’s small but because I’m a dry B!!

      Angela S.

    • ★★★★★

      Whip it

      It feels so cooling and refreshing on my face without feeling oily. I really love this product and will buy again. My makeup looks amazing on top.

      Beverly G.

    • ★★★★★

      Great for mature skin

      I love this moisturizer! As you age, your skin tends to get more dry and I’ve been struggling to find a moisturizer that actually works and doesn’t clog my pores.

      Alexis A.

    • ★★★★★

      LOVE IT

      I love this moisturizer, my skin just eats it up. I barely use any, I'm still just scooping from the topper that touches it in the container. Its beautiful and my skin seems to love it.

      Deirdre P.

    • ★★★★★

      Don’t Glaze Over this one

      I have mature skin and see a huge difference in the application and longevity of my foundation when using this product. How did I ever survive without it?!

      Amy G.

      •  

        the foundation of beautiful makeup is consistent skin prep

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        the foundation of beautiful makeup is consistent skin prep